Business Unlimited

Google Now is a great initiative, that helps brings search relevance closer to the user's life and makes it more centric to users' experiences.. I have used google now for the past 3 months and i find it really intelligent in picking content from email calendars and past search done; and make it relevant to the life of the user based on their local / contextual  information being captured within their smart-phones. Privacy advocates and activists would not like some of the work that google is doing with an individuals data, but the way i see this as a commoner, is that,  search from google actually becomes useful for the user by understanding and optimizing for the  context rather than just have the user go chasing about content that could have been delivered to them in the first place. this is a great example of machine to machine internet, where the context from the mobile device of the user, along with transaction and conversational information from user centric sources ge