The four personas Moving ahead from Part I this post will focus on the personas and how I see them defined. Layer of Expertise Persona Index %-age Brief Description Communication / Vocabulary Jargonist 1% 90%~ Knows definitions terminology. Shallow outer knowledge, junior assistant, or support function personnel Customs / Practices Machinist 10% 9%~ Knows to execute transactions, process. In Training within industry in lean, these are the operators, can do but don’t exactly know why. Context Strategist / Cognist 50% .9%~ Knows the context in which the industry plays, How the market place delivers value to the end customers, Nuances of competition and their relative positions. Connects Protagonist 100% .1%~ Knows and has the connects with key people who are getting things done and has information on future state of the in
Ubiquitous Domain Knowledge In the professional world of today, each one of us, or nearly everyone works in some industry or service context. All of us, working in our respective industries, may contribute directly to the industry through sales, product / Service Innovation or delivery or Indirectly through support functions like HR, IT, Legal, Finance, Operations etc.. The domains here would not just be industry but also include Government and its many functions.. Or even arts and entertainment like Bollywood and its mechanizations to get successful movies done. Or Even some deep technology service domains like Big-Data, Computing, Telecommunications etc. It is imperative that knowledge of that industry and its nuances become critical for you to establish yourself and grow to senior positions of influence. This is Regardless whether you are directly or indirectly involved with the industry / Service Eco-system For people Indirectly involved like IT HR and Finance, the